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The Napa Valley converter will use its new inkjet press to serve its wine label customers.
November 13, 2012
By: Greg Hrinya
Editor
Epson America, Inc. has announced that Ben Franklin Press & Label Company, an award-winning Napa, CA-based converter, has acquired an Epson SurePress L-4033A inkjet digital label press to produce high-quality wine labels for numerous wineries. “The wine label market brings together an extremely creative design community and an equally talented wine making group that pushes the envelope on printing processes. We strive to achieve balance between art and technology, while bringing cutting-edge solutions to our clients,” says Dennis Patterson, president and general manager, Ben Franklin Press & Label Company. “We spent over a year investigating the digital press market and our research took us to Labelexpo 2011 in Brussels and then to drupa 2012 in Germany. We performed follow-up tests with a number of manufacturers and found Epson’s SurePress inkjet technology excels over other digital technologies. The Epson SurePress gives us the quality required for the evolving wine label industry at a competitive price.” Designed for prime label converters and commercial printers, the Epson SurePress L-4033A, as well as the recently introduced Epson SurePress L-4033AW with White ink, delivers printing features that expand printing capabilities, making it a cost-effective and reliable system. The Epson SurePress also offers short-runs for easier and more efficient label printing, as well as Variable Data Printing for maximum label customization. “The Epson SurePress inkjet label press was engineered to boost the profits of label converters and commercial printers around the globe,” says Mark Elsbernd, North America region sales manager, Epson America. “We are excited to provide a superior label printing solution for Ben Franklin’s wine label printing needs in the heart of California’s wine country.”
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